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About Us

The Action Group is one of the India's leading business conglomerates. Initially started as footwear manufacturing company, Action diversified into many fields such as: Chemicals and Plasticizers (API), Computer Monitors and Peripherals (Microtek), Power Back Up/ Inverters, Housing Projects (Sun city) and Health Care (Sri Balaji Action Medical Institute, Sri Balaji Action Cancer Hospital).

Action was the first to introduce Sports Shoes in India and was conferred ‘The National Award for Industrial Development’ by the Honorable President of India, Shri. GianiZail Singh on the 7th of October 1986.

For more than 40 years, Action has been manufacturing top quality footwear from men casuals to formals, daily wear to sports wear, elegant collection for ladies to fun range for kids and haspioneered the concept of Complete Family Footwear’.

Today, ‘Action Shoes’ is one of the largest shoe producers in the country manufacturing more than 100,000 pairs every day with a wide network of more than 50,000 retail outlets and 500 distributors all over India.

Our online selling portal ‘’ reflects our sincere effort to serve efficiently all our customers wherever they may be located! So now the latest designs from Action, are available to you 24X7 at a click!
For more visit our corporate website at